Anna Smith — Managing Director
Creating Exceptional Experiences Through Care
Anna Brown is the Managing Director at Callen Olive and is passionate about creating an environment where people feel genuinely cared for, supported and inspired. She plays a pivotal role in shaping the vision, culture and patient experience across the practice, ensuring that Callen Olive's philosophy, We Care, is reflected in every patient interaction and every team experience.
Working closely alongside the clinical team, Anna is dedicated to delivering an exceptional patient experience that extends far beyond treatment alone. She believes outstanding healthcare is about caring for the whole person and creating an environment where people feel welcomed, listened to and genuinely valued from their very first interaction.
Areas of Expertise
Anna leads many of the non-clinical aspects of the practice that contribute to an outstanding patient experience, including:
- Patient Experience
- Practice Management
- Clinical Operations
- Business Leadership
- Team Development
- Customer Service Excellence
- Wellbeing & Culture
- Community Engagement
- Service Innovation
- Operational Excellence
- Clinical Governance
Leadership Philosophy
Anna is a natural and compassionate leader who leads with warmth, integrity and authenticity. She is known for bringing people together, communicating with clarity and creating a positive, inclusive culture where individuals feel valued and empowered to thrive.
She believes exceptional care begins long before a patient enters the treatment room. Every interaction, from the first telephone call through to ongoing support after treatment, plays an important role in helping patients feel reassured, respected and confident in the care they receive.
Her leadership style is built on trust, kindness and high standards, creating a culture where both patients and team members can flourish.
Professional Experience
Before joining Callen Olive, Anna built a successful career within the luxury hospitality and wellness industry, working as both a Beauty Therapist and Spa Manager. These experiences gave her a deep appreciation for exceptional customer service, attention to detail and meaningful human connection.
She developed a natural ability to anticipate people's needs, build trusted relationships and create memorable experiences that leave a lasting positive impression. Today, she combines those skills with healthcare leadership to ensure every aspect of Callen Olive reflects the highest standards of professionalism, compassion and personalised care.
Leading the Patient Experience
Anna oversees every stage of the patient journey, continually reviewing feedback, supporting the team and refining processes to ensure Callen Olive delivers an exceptional experience from first contact through to ongoing care.
She believes that when patients feel genuinely cared for, they feel more confident, more reassured and better supported throughout their healthcare journey. By combining the principles of luxury hospitality with evidence-based healthcare, Anna has helped create an experience that is both clinically excellent and deeply personal.
Supporting the Team
Anna is equally passionate about supporting the people behind the practice. She believes that when a team feels valued, inspired and empowered, patients naturally receive the highest standard of care.
She works closely with every member of the team, encouraging continuous learning, personal development and collaboration while fostering a workplace culture built on kindness, respect and excellence.
Why Patients Value Anna's Leadership
Although many patients may not meet Anna during their appointment, they experience the positive impact of her leadership every day.
Her commitment to service excellence helps create an environment where patients feel:
- Welcomed
- Listened to
- Supported
- Reassured
- Valued
- Genuinely cared for
These values continue to shape every aspect of the Callen Olive experience.
Outside the Clinic
Outside of work, Anna enjoys expressing her creativity through painting and loves the sense of possibility that comes with a blank canvas and a set of acrylics. She is also rarely without her much-loved cockapoo, Winston, who accompanies her on long walks whenever possible.
Music is another of her passions and she rarely lets a month pass without attending a live concert, with favourites including The Rolling Stones, Imagine Dragons and Girls Aloud. For Anna, these moments of creativity, connection and joy are an important reminder that caring for our own wellbeing allows us to care more deeply for others.
Anna's Philosophy
"Creating an environment where people feel genuinely cared for, supported and inspired."
Anna Brown
Managing Director
