Our Philosophy

A Commitment to Luxury and Excellence in Foot Care

At Callen Olive, our mission transcends providing exceptional foot and leg care; it's about celebrating the unique beauty of every individual. We believe in empowering you to stand confidently and feel beautiful, embracing your size, gender, and ethnicity. It's the distinct perfection in each of us that fuels our inspiration, driving us to create products that not only take excellent care of your body but also make you feel fantastic.

We are deeply passionate about legs and feet - the very foundation of a happy, fulfilling, and active lifestyle. Our aim is to elevate these often-overlooked parts of the body to the spotlight, transforming them into your personal showstoppers. That's the motivation behind our commitment to crafting the highest quality skincare products specifically for legs and feet. Our goal is to boost your confidence, allowing you to proudly showcase them while also preventing common foot-related issues such as calluses, corns, and cracked heels for healthier, happier feet.

In our pursuit of excellence, we're dedicated to sourcing the finest plant-based ingredients to create our unique formulations. We prioritise ingredients that are not only safe and effective but also offer a luxurious feel and aroma on the skin. Made in England, Callen Olive's products reflect our strong stance against animal cruelty; we never test on animals. Our vegan formulations are produced with meticulous care to ensure safety and provide the utmost efficacy.

This commitment is evident in the Callen Olive experience, merging cutting-edge podiatric expertise with luxurious, naturally derived skincare. Led by the award-winning podiatrist Maggie Trevillion, we bring together the best of medical knowledge and preventive skincare in a holistic approach. Our products, certified by The Vegan Trademark and Leaping Bunny Cruelty-Free International, embody our dedication to quality, ethical standards, and environmental responsibility.

The luxury experience extends to the Callen Olive Podiatry Clinic in Berkhamsted, where our philosophy of care encompasses comprehensive services. From expert assessments and diagnoses to treatments for a wide variety of conditions, our team is committed to effective solutions that enhance overall well-being. We offer personalised care that combines medical precision with a luxurious experience, ensuring every visit is both beneficial and a moment of relaxation and pampering.

Callen Olive stands as a professional commitment to luxurious and effective care for your feet and legs, designed to support every step you take with comfort, style, and the highest standards of care.

Our Story

Taking your legs and feet everyday care to the pro level

We are the new go-to destination for leg and foot luxury products, combining years of podiatry medical expertise with the latest advancements of naturally-derived, clinically-proven skincare formulations.

As an independent family business, we put uncompromising care into everything we do. This commitment drives us to continually source the highest grade of naturally-derived ingredients for our products to develop unique blends that not only help treat and prevent leg and foot skin-related conditions but feel like a luxury treat for the skin.

And because we deeply care about our planet too, we choose to manufacture in England and package our products in glass bottles and jars which are 100% recyclable. In addition, we’re committed to creating only vegan formulations and never testing on animals.

Meet Maggie Trevillion — Callen Olive Founder

A self-confessed foot geek!

Having been at the forefront of my successful, multi-award-winning podiatry clinic, Walk This Way Podiatry, since 2012, I have launched Callen Olive with the intention of bringing to the market a new concept of highly effective yet luxurious skincare products for legs and feet.

Combining medical podiatry expertise, extensive scientific research and the finest naturally-derived ingredients to target specific leg and foot issues and create formulations that heal, prevent and simply blow your mind away. I believe this is the future of foot care and what Callen Olive foot care range works towards achieving. In addition the first Callen Olive Podiatry Clinic opened in Berkhamsted, Hertfordshire December 23.

How it started

Strangely enough, my interest in feet started when I used to sell second-hand shoes on my grandmother’s stall in Portobello Road, London, W11.

Little I knew at the time that I would follow this passion. So instead, I studied beauty therapy at London College of Fashion, where I had the opportunity to make my own cosmetics during the course. This process ignited the dream to one day have my own cosmetic brand.

It was during my years of giving pedicures as a beauty therapist in top London salons that I found my love for feet and went on to study podiatry, a winning decision that has led to a rewarding and successful career.

With my obsession with foot health, I was always disappointed to find that most foot care products available in podiatry were sticky, poorly-absorbed, did not smell pleasant, contain animal ingredients, and, or had unattractive or non-recyclable packaging. Moreover, the products did not live up to their claims. In my opinion, in today’s world, there is no need for animal ingredients to be included in health or beauty products. This is a big no from me when it comes to animal welfare and sustainability. I find it unnecessary with all the latest techniques and developments in product formulation nowadays.

On the other hand, the beauty market didn’t offer quality products to target medical leg and foot problems with proven results or to help prevent them from occurring.


It was clear to me that there was a need for a brand that was high-quality, sustainable and effective, and I felt inspired and committed to making this a reality. Therefore, I decided to formulate and launch my own foot care range.

Determined to be one of the best, I immersed myself in everything dermatology and product formulation. After years of researching, developing my knowledge, experience, and product range and testing its performance on friends, family, colleagues, clients and other podiatry professionals, Callen Olive was born.

Because quality is a top priority for me, I have chosen to work with one of the best chemists in the UK to source and formulate a luxury range that does exactly what says on the box.

It is also my intention to bring a new awareness to legs and feet and the important role they play in our lives. From my experience, they are sadly one of the most neglected parts of the body. For the majority of us unless it’s sandal season, or there is a cosmetic issue or pain problem, let’s face it, feet get ignored.

Hence, I have created Callen Olive products not only to help individuals fix and prevent any leg or foot skin problems but to encourage them to take as much care for these parts of their body as for the face or hair. I want to empower people to feel confident and happy to bare healthy-looking legs and feet, without feeling embarrassed because of their appearance.

I am proud that I have produced a clinical-proven range that’s high quality and effective, yet extremely luxurious in scent and texture. On top, Callen Olive products are vegan, cruelty-free, naturally derived and manufactured in the UK, meaning they don’t harm our beautiful planet.

I am honoured that with these products I can now help transform even more feet and share my professional expertise to promote better foot health.

As well as being a weird foot lady, I’m a mum of two, my son Callen and my daughter Olive, hence the name of the brand. As a result, I’m always extremely busy! I can be found walking my whippets in the Chilterns while feeding my soul with the peaceful and stunning nature around me, or in my clinic being a businesswoman and hands-on podiatrist.

Thank you for choosing Callen Olive on your journey to healthy and stunning legs and feet. I hope you love our products as much as we do.

Callen Olive believes that beauty products should be cruelty-free.

We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty-free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty-free products.

We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit https://crueltyfreeinternational.org/